Multiply your revenue without throwing more money into ads, social media, SEO, or figuring out new ways to get more customers.

Maximize your ROI from your existing marketing and sales efforts

Even if you constantly experience the pain and expense of ‘no’, ‘cancellations’, and ‘disappearing prospects’ after a long sales cycle.

How To Leverage Your Largest ROI Increase Using the Least Effort & Without Spending More on Ads, Marketing, or Social Media 

Is your bottom line slowly hemorrhaging due to missed opportunities for leads, deals, contracts, cases, patients, customers, or sales that should rightfully be yours?

Reading this page in its entirety will reveal how handling objections will help you rescue lost revenue, potentially to the tune of 6-, 7-, or even 8-figures. That’s money you can put back directly into your bottom line or make better investments in your growth during any economy.

Objections destroy your bottom line. Period.


They derail your chances at getting a commitment from the people who are actually the most committed to saying YES to your offer.

And the ripple effect for your branding, marketing, and advertising ROI?

It basically falls off a cliff.

Your very best prospects suddenly disengage, back away or “cool off”, and practically ruin your chances at converting your investment in branding, marketing, media, staff, and everything else to attract that prospect into a converted and committed customer, client, or contract.


You actually handle their objections without compromising your business, your offer, or having to cater to the whim of every little request to land a sale.


Great question.

The best part is that the answer to successfully handling objections is a simple matter of applying a simple 4 step process that you can easily implement into your business without any overhaul of your branding or spending a ton of money on more ads, marketing, or social media.

And we will get to that, but…

First, it helps to start with why handling objections matters.

Why does handling objections matter in your business?

Objections that are not handled properly are the single most expensive mistake in your entire customer or client acquisition process.

When handled properly, they can effectively multiply your ROI from marketing, sales, and compound your returns on client retention.

They can rescue your investment into outbound marketing and resuscitate your revenue from previously lost deals and clients.

Which means successfully handling objections puts more money in your pocket – regardless of whether you are the business owner, a service professional, or a sales person.

The good news?

You can handle them.


Because there is a simple process for handling them that works at every level of your business for virtually any offer you might make to almost any prospect you can imagine. 

Handling objections matters for two major reasons:

1) You can salvage you investment in your best prospects who are the most ready to say YES to your offer that would otherwise say “no” or put off making a commitment

2) You can give yourself a massive boost in business momentum and generate better ROI from your existing, marketing, and branding efforts almost immediately

What is an objection?

Objections are a like a roadblock to your prospect saying YES to your offer. Whether they express that roadblock as a tentative “no”, a possible “maybe”, or even disappear entirely, these objections are actually signs that you can still get to YES with a prospect.


Because objections are a sign of two things:

1) A desperate cry for help from your prospect and…

2) An opportunity to handle the objection and get to YES 

How objections hurt your brand and reduce your ROI both now and in the future

First let’s start with the obvious ways…

When you fail to handle objections, you inevitably make fewer sales (and hear fewer YES’s in all areas of your business.)

Fewer sales means you have lower revenue.

Lower revenue means you cannot afford to compete for more customers in the event of high customer acquisition costs.

Higher customer acquisition costs mean you become less competitive in your market.

When you are less competitive in your market, you get fewer customers – and the cycle repeats itself.

When you are less competitive, you cannot attract and retain the top talent that you need to grow.

When you cannot attract and retain top talent, you lose more customers to your competition. 

Now for the not-so-obvious ways…

When you fail to handle objections, you have to work harder to get more business which drains your energy.

When you have to work harder, you typically have to spend more in other areas of the business and cut expenses in other critical areas.

When you are financially leveraged, you and your whole team experience a drop in confidence and morale.

When you fail to handle objections properly, you miss out on all the momentum invested in getting to YES as well as being able to reinvest the additional revenue in getting more customers.

These are all virtually inevitable outcomes unless you begin to handle objections properly with your prospects. The bottom line is that not handling objections damages your long term brand health and substantially reduces your ROI from marketing, advertising, and sales. 

How can you tell if your business and bottom line are suffering from not handling objections properly somewhere in your sales process?

Objections pop up like symptoms of flaws in your offer making process. It’s important to note that objections can be raised to virtually any offer you make in your business. That includes things like the obvious closing of sales as well as in the not-so-obvious places like scheduling appointments, email open rates, and others.

Here are a few signs that might indicate your business is suffering from missing cash flow and additional revenue that should be coming in from the marketing and branding you already do.  

1) Fewer appointments or sales calls being scheduled between different staff members or split tests

2) Lower sales and revenue than your projections or forecasts for the period

3) Reduced renewals from existing accounts or client contracts

4) Vast differences in the sales or closing ratios amongst your sales team

4) Not getting referrals, recommendations, or organic brand growth from your customer retention strategies

While the list could go on endlessly, it’s important to start seeing these things and other similar issues in your business as a sign of objections in the mind of a prospect.

The good news is that there is an effective method for handling those objections, which is covered at the bottom of the page.

What will handling objections do for your brand, your bottom line, and your business?

Objections that are not handled are the single most expensive mistake in your entire selling process. When handled properly, they can multiply your ROI from marketing, sales, and client retention.


Because properly handling objections may result in enormous benefits such as:

1) More leads…

2) More appointments, meetings, or opportunities to sell

3) More sales = more customers, clients, and cash flow

4) More referrals, reviews, and repeat business

5) More resources to invest in your growth (or just payout the extra profit)

6) Fewer refunds, cancellations, and chargebacks from more committed clients and customers

How can you actually handle objections in your business?

4 Simple Steps.

That’s it.


Because objections are a consequence of the decision making process.

And that means you can use 4 simple steps to help your prospects make the right decision when it comes to saying YES to your offer with confidence.

Want to know more?

Learn about Objection Handling Mastery and the simple 4 step process that will help you get more YES’s from your best prospects.

Salvage more opportunities and make more sales with your very best prospects who are the most ready to say YES to your offers

Master the simple "4 Step Process" to getting more YES's

Quickly learn the craft of handling objections to multiply your ROI & start working with more of your best customers and clients. | Copyright © 2020 | All Rights Reserved